Our Salon Professionals are living their best lives

So, What is Wow?

What It’s Like to Work in a Salon that Values Recognition and Achievement

By Debbie Wiseman, SVP & Advisor of Brand Culture, Hair Cuttery Family of Brands

The journey to becoming the best version of yourself as a Stylist requires you to constantly redefine your success and accomplishments. It’s an ongoing process of benchmarking and goal-setting to reach new milestones at every point in your career. Achievement is less about being the best in your salon and more about the steps you take to beat your own personal record. When our Stylists outperform and overachieve, it’s important for us to say “thank you.” We’ve learned as a company even the smallest acknowledgment of their hard work has incredible power to make them feel needed and valued.

Hair Cuttery Family of Brands created our annual WOW Conference to honor the achievements of our top performers. This highly anticipated extravaganza gives our Stylists the year-long ambition they need to reach their goals. Over 200 of the best Stylists in the business get invited to the company-wide celebration based on targets they’ve met in home haircare sales, service commission, and upholding our MVP (mission, vision, & promise) values.

"What fun is a salon environment that’s all work and no play?"

What fun is a salon environment that’s all work and no play? Our Associate Promise is to provide limitless opportunities for our Stylists to live their best lives. Our WOW Conference is one of the best examples of how we make good on that promise. When our Stylists are in the salon week after week, giving exceptional hair experiences, and boosting other people’s confidence, they deserve the ultimate getaway.

Our 2021 WOW Conference took place at a five-star resort in South Florida where Stylists enjoyed private beaches, fine dining, water sports, and luxury spas. This was our thank-you gift to Stylists who went above and beyond during 2020. Expenses such as airfare, hotel stay, and meals were taken care of. Stylists also got paid their daily rate so they wouldn’t miss out on income for being away from the salon.

With over 5,000 Associates, WOW serves as a once-in-a-career opportunity to network with top Stylists from across the company. It also provides face-to-face access with executives from our Stylist Support Center and CEO Seth Gittlitz. Everyone at WOW is there to fellowship and learn from each other.

WOW is different from other industry conferences because the weekend agenda is designed with 4-8 hours of leisure each day because that’s the point! Attending WOW shouldn't feel like more work. We carefully curate technical sessions that are most relevant to our top performers. This year we hosted seminars on styling textured hair and learning the latest chemical treatment trends in the industry. Sponsors like Paul Mitchell, L’Oreal, and Design Essentials also hosted demos on their new-to-market products and tools.

At WOW we don’t only nurture technical skills, but also soft skills and marketing your brand. Our “Becoming a Trending Top Performer” panel taught Stylists how to maximize their social media presence to increase exposure. Panelists also walked through proven online storytelling tactics that have helped our other Stylists land PR opportunities in outlets such as Modern Salon and Good Morning America.

During WOW we roll out the red carpet for our winners, literally! Our awards ceremony is the one night we indulge in full pomp and circumstance to formally congratulate our Stylists. Winners are invited onstage to accept their trophies. The energetic applause they receive from their fellow Stylists is unmatched. When you join Hair Cuttery Family of Brands you are immersed in a celebratory salon culture that takes any and every opportunity to recognize and reward our Salon Professionals. Events like our WOW Conference are our way of showing love and gratitude to the Stylists who make our company what it is today.

"Attending WOW shouldn't feel like more work. We carefully curate technical sessions that are most relevant to our top performers."

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